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Top Articles
Should You Use a Double Opt-In Process?
[2008-06-17] Over the last year or so, I've helped a few of my clients move their email lists to a new service. Usually, we've moved them to the more robust, feature-filled 1shoppingcart autoresponder and e-commerce program.
Making Newsletter Marketing More Effective
[2008-05-19] It's official. As much as people want to pile on the social media consulting gravy train to bring in the big theoretical bucks, even Biz Stone at Twitter sends email newsletters.
Close To A Quarter Of Spam Came From The U.S. In March
[2008-04-09] In its monthly report, "The State of Spam: -April 2008," Symantec said that spam averaged 81 percent of all email for the month of March 2008, close to a quarter of which came from the United States.
Business Blog vs. Email Newsletters
[2008-02-25] Whenever I put together a business proposal I include recommendations for appropriate Web marketing campaigns. Two items that are often included are email newsletters and business blogs, because both have been successful for flyte and our clients who use them.
Options for Email Marketing Tools
[2008-02-05] Email marketing campaigns are still widely used in online marketing strategies. It becomes very important to measure the overall effectiveness of a campaign so that when you deliver content your readers actually engage with it.
What Can You Learn from Evil Spammers?
[2008-01-15] Got spam? Those never-ending messages seem to arrive in my in-box a lot.
The Email Standards Project
[2007-12-04] The Email Standards Project is an organization that plans to gain momentum by working with various email client creators to develop a standard for email markup.
Getting People to Open Your Email
[2007-11-13] If you send email to customers, what can you do to get more people to open your email? Focus on the subject line.
Email ROI Drops
[2007-10-30] In 2005, email marketing returned $57.25 for every dollar spent. Last year it fell to $51.58.
Email Marketers Wrestle With Spam
[2007-10-16] AOL ranks the lowest for email deliverability for marketers and Google's Gmail is the best for deliverability according to a survey from Dot Email.
How to Set Goals That Increase the Value of Your Email Newsletter
[2007-10-02] An email newsletter can be a high impact communication tool, especially for those editors who are always looking to improve their efforts and better serve their readers.
Automating Blog & Newsletter Delivery
[2007-09-17] If you struggle with how to reach your customers with e-mail newsletters and RSS feeds, you're not alone.
Email Marketing: Timing and Relevance
[2007-06-19] If you look hard enough you will find research on almost any given topic. For instance, were you aware that there are certain times when sending email marketing is probably a bad idea?
Naming Your Ezine
[2007-04-10] There are at least eight key ingredients that go into writing, formatting and publishing an ezine, or electronic newsletter. The first one has to do with finding a clever yet clear and compelling title for your ezine.
Email Marketing Program Guide
[2007-03-27] Email Marketing Programs provide an incredible opportunity to connect with clients and grow your business.
Email Marketing: Customer Respect
[2007-03-12] "There is something to be said for reader exhaustion." - Dana Blankenhorn
Email Marketing Means Knowing Your ISP
[2007-02-26] When it comes to using an installed email marketing software solution, your best delivery option is through an SMTP mail server.
Ezines That Have a Demographic Punch
[2007-02-12] What is the feel of your ezine? Who will be reading the material? What do they expect?
Tips for Creating an Effective Product Newsletter
[2007-01-25] I've been working for a software developer company for about 5 years. We regularly send the letters about new program releases and upgrades to our customers and different newsletters to those people who subscribed to our mailing list.
Tune Up Your Newsletter for Compliance
[2007-01-15] In this article we'll continue talking about how to create a healthy email message and give a few tips how to survive anti-spam filters.
Building a Strong Relationship With Your Bulk Email List
[2007-01-02] Creating Bulk Email List
Getting More Subscribers To Your Ezine
[2006-12-11] An ezine, or electronic newsletter, is an effective way to get your message across to your prospects and clients.
Email Newsletters and Blogs
[2006-12-07] So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list.
Ten "New Rules" for Successful E-Newsletters
[2006-11-28] Here are ten "new rules" that are shaping effective ezine content today.
Opt-in Newsletter Advertising For Maximum Profit
[2006-11-14] Your opt-in or business list is the most valuable asset to your business. Your subscribers have made a positive decision to voluntarily subscribe to your free newsletter.
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